OUR VALUE

As trusted partners to government and corporate leaders, our team brings expertise and unique experience to drive projects forward.

WHO WE ARE

Cocoon Labo's mission is to contribute to Japan's growth strategy and support its evolving market.
Since our establishment in 2014, we have actively addressed a range of social challenges through national initiatives.

Our efforts span diverse fields, including carbon neutrality, recovery support for the Fukushima earthquake, regional revitalization, countering the declining birthrate, extending healthy life expectancy, work style reform, reducing food loss, fostering relevant populations, and enhancing risk communication.

As society continues to evolve, businesses increasingly consult with us on sustainable practices, including SDG promotion, ESG investment, and human resources strategies. This growing demand underscores the significant market potential for solving social issues—a realization we encounter daily.

When launching new initiatives, our team of social producers and extensive network of experts is ready to work alongside you, turning shared goals into tangible outcomes.

POINT OF VIEW

Supporting growth fields from social issues

• How Companies Can Adapt in an Era of Declining Domestic Consumption
  Planning for a Sustainable Future Together

  Japan’s population is steadily declining, with projections suggesting it may fall below 100 million by 2050. This demographic shift indicates the potential loss of nearly 30 million consumers over the next 20 to 30 years. In light of this challenge, how can businesses achieve sustainable growth in such a landscape?
  At Cocoon Labo, we leverage our extensive network of experts and proven track record with government agencies to address these pressing issues. We focus on innovative solutions, such as creating new markets aligned with national policies and promoting growth strategies that prioritize sustainability without depleting the planet's resources.
  Together, we can build pathways to sustainable growth that align with the evolving needs of society and the environment.

• Encouraging Behavior Change Among "Complex and Multi-Layered Consumers"
  Strategic Approach

  Through our government projects, we have adopted a gradual, step-by-step approach to raising awareness of consumer behavior guidelines and societal ideals. Rather than promoting a simple "zero-or-nothing" mindset, we focus on facilitating thoughtful and actionable changes.
  In today's world, consumer behavior is no longer polarized; instead, it exists within a spectrum of values and beliefs. As such, effective planning is required to shift the balance of consumption within the "middle zone" where the majority of consumers reside. The key to this shift lies in clear and thoughtful communication, ensuring that messages resonate with diverse consumer segments and inspire lasting change.

• Process Communication for Creating a New Era of "Co-Creation and Shared Relationships with Consumers”

  The relationship between businesses and consumers must evolve from traditional one-sided communication focused on "purchasing" to a more collaborative model where consumers act as supporters who help grow the product. This shift moves from ownership to sharing, creating a more engaged and participatory dynamic.
  To facilitate this transition, it is essential to adopt a "process communication" approach that transparently shares the realities of product development. By disclosing product concepts, value chains, and development stages, businesses can foster a deeper connection with consumers. We focus on planning communication before a product launch to build a strong, lasting relationship with the product, where consumers feel involved and invested in its creation.

• Offense and Defense in a “Society of 100 Million Senders” – A Public Relations Asset

  In the fast-paced, information-driven society shaped by the rise of social media, we now live in an era where information, once shared, becomes an asset with lasting influence. This information continues to impact in the long term, making it crucial to understand how to harness its positive effects while managing potential risks effectively.
  To navigate this dynamic landscape, it is essential to employ a strategic approach that balances both offensive and defensive public relations tactics. By using a portfolio-style communication strategy, we can ensure that messaging maintains its positive momentum while safeguarding against negative repercussions. We provide tailored planning for addressing future challenges, ensuring that your public relations efforts are both proactive and resilient.